本政策参考了大学营销与传播,请注意: 体育传播办公室有一个单独的媒体政策报道SU体育.

大学营销与传播系旨在与新闻媒体合作,宣传大学的新闻和发展, faculty and student achievements, matters involving the president and administration, special accomplishments, programs, events and activities and other news.

大学市场营销与传播学的运作原则是,对新闻媒体人员的限制应该有限. However, out of respect for the privacy and safety of students, faculty, staff and visitors, University Communications sets some rules regarding media access. Among them are:

  • 记者必须在进入萨斯奎哈纳校园之前得到邀请或获得许可. 访问意向必须尽快通知大学市场及传讯部,最好提前一天通知.
  • University Communications may choose to escort journalists while on campus, especially if the story concerns a student or students.
  • 未经大学市场和传讯部许可,严禁媒体进入所有宿舍和学生宿舍.
  • Entry to classrooms, 媒体进入办公室和其他校园建筑时,必须事先征得办公室人员的同意, the professor in charge of a class, or University Marketing and Communications.

如果媒体代表未经事先批准进入浩博体育app校园, Public Safety may be contacted, and the media representatives may be asked to leave.

当记者进入校园时,应通过雇主颁发的记者证或名牌识别. 记者在校期间应遵守浩博体育app的停车和其他规定, in compliance with the university’s policies and procedures, and to conduct themselves in a professional manner at all times.

Notwithstanding this policy, 浩博体育app保留以任何理由拒绝媒体人员进入校园的权利. 媒体代表必须离开校园,如果在任何时间,任何理由,由任何大学的授权官员的指示. 不接受授权大学官员的指示可能会使媒体代表受到当地执法部门的制裁.

Crisis Events

In the event of a major crisis on campus or an emergency situation, 大学将努力向公众提供准确的信息,并将媒体的询问引导到适当的来源. 营销和传播副总裁将处理与媒体的所有联系,并将协调从浩博体育app到公众的信息流.

Media Credentials

Susquehanna University reserves the right to issue media credentials. 这项政策旨在有效利用浩博体育app活动中媒体工作人员可用的有限空间.

记者或新闻编辑必须在活动前不迟于两个工作日(星期一至星期五)以书面形式提出证件申请 emailing Amanda O’Rourke, digital communications and media specialist.

媒体凭证不可转让,只能由具有合法工作功能的媒体成员使用. 来自媒体机构的非工作人员、子女、配偶、朋友等., will not be permitted in media areas. No credentials will be issued to individuals under the age of 18.

University personnel may deny or revoke credentials without notice, 个人在接到学校指示时,应立即交出学历证书.

Order of priority for issuing credentials:

  1. Daily newspapers, FCC-licensed radio and television outlets, wire services, 以及定期大量报道浩博体育app新闻的地区和国家出版物.
  2. 官方认可的浩博体育app学生报纸和广播电台.
  3. 定期报道浩博体育app新闻的非日报或出版物.
  4. 证书可以颁发给隶属于国家或地区媒体组织的在线实体. 满足此要求并赞助留言板或聊天室的在线实体只有在该实体执行其有关滥用或歧视性材料和, upon request, provides proof of same to the university.

学校有权根据需要修改颁发媒体证书的优先顺序.

Faculty/Staff Contact with External Media

The vice president for marketing and communications, at the appointment of the president, 作为主要发言人,在具有全校影响或意义的问题或具有特别争议或敏感性质的情况下传达大学的立场. 在这种情况下,教职员工不能代表学校发言, 除非他们得到总裁或负责营销和传播的副总裁的授权.

媒体对此类问题的询问应提交给负责营销和传播的副总裁.

鼓励教师和工作人员就他们的研究回应媒体的要求, scholarship, teaching or professional experience. ( 注:请参考学校有关校园政治活动及和平集会的规定.) In such cases, 如果有后续请求或涉及Susquehanna人员的额外请求,应尽快通知大学营销和传播部门的数字通信和媒体专家. This ensures a coordinated and complete university response.

对于涉及学校的重大浩博体育app或负面浩博体育app,应通知负责营销和传播的副校长, its employees, students, alumni, parents or donors that are likely to rise to the level of a news story.

Faculty, staff and students have the right not to speak with the media.

When a news conference is warranted, 它应该只通过大学营销与传播部门来安排和公布.

所有面向外部受众的新闻稿都必须通过大学营销和传播部发布.